HONOLULU—Hawaii's new low fare interisland carrier, go!, today announced it recently signed a sponsorship agreement with the local band, Big Every Time, also known as B.E.T.

B.E.T.'s South Pacific reggae/hip-hop style music will become go!'s corporate sound. Their music will be played on flights, and passengers who are familiar with B.E.T. will also recognize their voices when they hear greetings or directions while onboard the aircraft.

"As soon as I heard B.E.T., I knew their unique sound would fit our style and who we are as go!," said Jonathan Ornstein, Chairman and CEO of Mesa Air Group, Inc. "We're delighted to be associated with B.E.T. In addition to making terrific music, they are great people who embody the modern definition of the aloha spirit" Ornstein added.

go! offers high-frequency, quality service at the lowest possible fares to five island destinations